spotmedia.ro<\/a> indic\u0103 o erodare accentuat\u0103 a \u00eencrederii \u00een institu\u021bii, lideri \u0219i chiar \u00een ceilal\u021bi membri ai societ\u0103\u021bii.<\/p>\n\n\n\nDe la nemul\u021bumire la izolare social\u0103<\/h2>\n\n\n\n Potrivit raportului, lumea a intrat \u00eentr-o etap\u0103 pe care autorii o descriu drept \u201einsularitate\u201d: oamenii tr\u0103iesc \u0219i muncesc tot mai mult \u00een propriile bule, cu interac\u021biuni limitate \u0219i cu o disponibilitate sc\u0103zut\u0103 de a \u00een\u021belege puncte de vedere diferite. Aceast\u0103 evolu\u021bie este alimentat\u0103 de patru factori majori.<\/p>\n\n\n\n
Anxietatea economic\u0103 atinge niveluri record: dou\u0103 treimi dintre angaja\u021bi se tem c\u0103 noile politici comerciale \u0219i tarifele le vor afecta negativ compania \u0219i, implicit, locul de munc\u0103.<\/p>\n\n\n\n
\u00cen paralel, optimismul legat de viitor se pr\u0103bu\u0219e\u0219te \u2013 doar 32% dintre responden\u021bi mai cred c\u0103 urm\u0103toarea genera\u021bie va avea o via\u021b\u0103 mai bun\u0103 dec\u00e2t cea actual\u0103.<\/p>\n\n\n\n
Sc\u0103derea \u00eencrederii \u00een institu\u021bii este accentuat\u0103 de criza informa\u021bional\u0103: 65% dintre responden\u021bi se tem c\u0103 actori str\u0103ini introduc deliberat informa\u021bii false \u00een mass-media na\u021bionale pentru a amplifica diviziunile interne.<\/p>\n\n\n\n
\u201eAngajatorul meu\u201d, un posibil mediator social<\/h2>\n\n\n\n \u00cen acest peisaj fragmentat, Barometrul Edelman 2026 indic\u0103 o excep\u021bie notabil\u0103: mediul de afaceri r\u0103m\u00e2ne singura institu\u021bie perceput\u0103, la nivel global, ca fiind at\u00e2t competent\u0103, c\u00e2t \u0219i etic\u0103. Mai mult, rela\u021bia direct\u0103 cu angajatorul este v\u0103zut\u0103 ca un spa\u021biu de stabilitate \u0219i de reconectare social\u0103.<\/p>\n\n\n\n
\u201eLa nivel global, am trecut de la nemul\u021bumire \u0219i resentimente la a ne izola, a tr\u0103i \u0219i munci fiecare \u00een bula lui, cu tot mai pu\u021bin\u0103 empatie \u0219i \u00een\u021belegere fa\u021b\u0103 de cei care sunt diferi\u021bi \u0219i tot mai pu\u021bin\u0103 \u00eencredere \u00een oameni, institu\u021bii \u0219i organiza\u021bii. Aceast\u0103 \u00eencredere trebuie reconstruit\u0103, chiar dac\u0103 pare c\u0103 suntem \u00een ceasul al doisprezecelea. Studiul arat\u0103 c\u0103 mediul de business, \u00abangajatorul meu\u00bb, este v\u0103zut ca un facilitator care poate reconecta grupuri diferite \u0219i poate, astfel, restabili \u00eencrederea\u201d, explic\u0103 Corina Vin\u021ban, CEO Links Associates, companie de comunicare afiliat\u0103 Edelman.<\/p>\n\n\n\n
Ea subliniaz\u0103 c\u0103, \u00een premier\u0103, mediul de afaceri este perceput ca fiind mai etic dec\u00e2t ONG-urile, o schimbare care pune presiune suplimentar\u0103 pe liderii de business s\u0103 \u00ee\u0219i asume un rol activ \u0219i responsabil \u00een societate.<\/p>\n\n\n\nUn decalaj tot mai mare \u00eentre mase \u0219i elit\u0103<\/h2>\n\n\n\n Raportul eviden\u021biaz\u0103 \u0219i ad\u00e2ncirea diferen\u021belor de percep\u021bie \u00eentre grupurile sociale. Dac\u0103 \u00een 2012 diferen\u021ba de \u00eencredere dintre responden\u021bii cu venituri mari \u0219i cei cu venituri mici era de \u0219ase puncte, \u00een 2026 aceasta a ajuns la 15 puncte.<\/p>\n\n\n\n
\u00cen acela\u0219i timp, economiile dezvoltate \u00eenregistreaz\u0103, pentru al doilea an consecutiv, cei mai sc\u0103zu\u021bi indici de \u00eencredere, fiind dep\u0103\u0219ite de pie\u021bele emergente.<\/p>\n\n\n\n
Dezinformarea \u0219i retragerea din \u201enoi\u201d<\/h2>\n\n\n\n \u00cen ultimii cinci ani, evenimente precum infla\u021bia, cre\u0219terea dezinform\u0103rii, pandemia COVID-19, r\u0103zboaiele comerciale \u0219i extinderea rapid\u0103 a inteligen\u021bei artificiale au modelat profund \u00eencrederea \u00een oameni \u0219i institu\u021bii. Pe acest fond, liderii institu\u021bionali pierd constant din credibilitate, iar \u00eencrederea se mut\u0103 de la nivel colectiv c\u0103tre cel individual.<\/p>\n\n\n\n
\u201eNe orient\u0103m spre na\u021bionalism, \u00een detrimentul conect\u0103rii globale \u0219i spre c\u00e2\u0219tig individual, \u00een locul progresului comun. Mentalitatea a trecut de la \u00abnoi\u00bb la \u00abeu\u00bb\u201d, avertizeaz\u0103 Richard Edelman, CEO Edelman.<\/p>\n\n\n\n
Barometrul de \u00cencredere Edelman este un studiu anual global care m\u0103soar\u0103 nivelul de \u00eencredere al publicului \u00een principalele centre de putere din societate: guverne, mediul de afaceri, mass-media \u0219i ONG-uri. Este realizat de compania de comunicare Edelman \u0219i este considerat una dintre cele mai influente \u0219i citate cercet\u0103ri interna\u021bionale despre \u00eencredere.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Barometrul de \u00cencredere Edelman 2026, lansat mar\u021bi \u00een cadrul Forumului Economic Mondial de la Davos, surprinde o schimbare de fond \u00een societ\u0103\u021bile contemporane: oamenii nu mai reac\u021bioneaz\u0103 doar prin nemul\u021bumire sau resentiment, ci se retrag tot mai mult \u00een spa\u021bii individuale, marcate de ne\u00eencredere, anxietate \u0219i lips\u0103 de empatie. Studiul realizat de Edelman\u00a0citat de spotmedia.ro […]<\/p>\n","protected":false},"author":1,"featured_media":14697,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[10],"tags":[4486,4487,988,1002],"class_list":{"0":"post-14696","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lumea-larga","8":"tag-barometru","9":"tag-edelman","10":"tag-izolare","11":"tag-studiu"},"yoast_head":"\n
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