{"id":18774,"date":"2026-09-24T17:38:15","date_gmt":"2026-09-24T14:38:15","guid":{"rendered":"https:\/\/covasna45.ro\/?p=18774"},"modified":"2026-09-24T17:46:03","modified_gmt":"2026-09-24T14:46:03","slug":"melinda-csaba-si-ferenc-o-poveste-despre-kurtoskalacs","status":"publish","type":"post","link":"https:\/\/covasna45.ro\/index.php\/lumea-noastra\/melinda-csaba-si-ferenc-o-poveste-despre-kurtoskalacs\/","title":{"rendered":"Melinda, Csaba \u0219i Ferenc. O poveste despre k\u00fcrt\u0151skal\u00e1cs"},"content":{"rendered":"\n

O femeie din Chichi\u0219 a creat un brand local al ora\u0219ului Sf\u00e2ntu Gheorghe. Melinda Vir\u00e0g e cunoscut\u0103 de rom\u00e2ni din toat\u0103 \u021bara, dar \u0219i de str\u0103ini din America pentru deliciosul s\u0103u k\u00fcrt\u0151skal\u00e1cs cu diferite arome, pentru lango\u0219i \u0219i gogo\u0219ile pufoase pe care le face \u0219i le vinde sub marca proprie, \u201eMelinda k\u00fcrt\u0151s\u201d. Are al\u0103turi familia \u0219i o echip\u0103 de vreo 9 oameni.<\/p>\n\n\n\n

Cum a \u00eenceput?<\/h2>\n\n\n\n

Melinda are azi 59 de ani \u0219i nu-\u0219i aminte\u0219te s\u0103 fi trecut o zi f\u0103r\u0103 s\u0103 munceasc\u0103. Ani buni a lucrat la fabrica de lapte din Chichi\u0219. \u0218i azi, chiar dac\u0103 are o echip\u0103 de oameni \u0219i uneori \u0219i zilieri la evenimente mari, tot e cea mai activ\u0103. Are acas\u0103 o gospod\u0103rie din care nu lipsesc animalele, iar pentru k\u00fcrt\u0151s are puncte de lucru \u2013 unul la Sf\u00e2ntu Gheorghe, l\u00e2ng\u0103 tribunal, \u0219i \u00een fiecare mar\u021bi sunt prezen\u021bi \u00een pia\u021ba din \u00centorsura Buz\u0103ului. \u0218i de c\u00e2te ori e un t\u00e2rg, un festival, o zi a unui ora\u0219, \u00eei g\u0103se\u0219ti \u0219i pe ei. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A \u00eenceput cu mul\u021bi ani \u00een urm\u0103 s\u0103 fac\u0103 k\u00fcrt\u0151s. Lucra la o firm\u0103 care producea acest cozonac secuiesc at\u00e2t de apreciat. Fiul ei, Csaba, i-a spus la un moment dat: Dar de ce nu am face \u0219i noi? El era angajat pe atunci \u00eentr-o multina\u021bional\u0103, se ocupa de v\u00e2nz\u0103ri. A decis s\u0103 renun\u021be \u0219i s\u0103 vin\u0103 l\u00e2ng\u0103 familie. A f\u0103cut firma \u0219i \u00eencet-\u00eencet a g\u0103sit punctele de lucru, oameni, materii prime. Tot ce trebuie. Primul lor punct de lucru a fost la Nehoiu, \u00een Buz\u0103u. Melinda f\u0103cea zilnic naveta din Chichi\u0219 p\u00e2n\u0103 acolo. Apoi s-au \u201emutat\u201d la S\u0103cele. Au avut acolo un mic chio\u0219c timp de c\u00e2\u021biva ani. \u00cen cele din urm\u0103 au ajuns la Sf\u00e2ntu Gheorghe. Au g\u0103sit acest spa\u021biu \u00een apropiere de tribunal \u0219i pia\u021b\u0103 \u0219i fac deja parte din \u201epeisaj\u201d.<\/p>\n\n\n\n

Nu doar fiul pune um\u0103rul, ci \u0219i so\u021bul ei, Ferenc. El e responsabil cu transportul, instalarea cortului \u0219i \u00een general cu treburile \u201egrele\u201d.<\/p>\n\n\n\n

\u201eSuntem o firm\u0103 micu\u021b\u0103, de familie. Dar ne cunosc mul\u021bi oameni. Am devenit prieteni cu mul\u021bi dintre clien\u021bii no\u0219tri. Vin oameni din \u021bar\u0103 \u0219i din str\u0103in\u0103tate \u0219i cump\u0103r\u0103 de la noi. Avem produse bune, f\u0103cute cu cea mai bun\u0103 f\u0103in\u0103. Iar mama e num\u0103rul 1<\/em><\/strong>\u201d, spune Csaba Vir\u00e0g pentru covasna45.ro<\/a>.<\/p>\n\n\n\n

\"\"
Melinda \u0219i fiul ei, Csaba<\/figcaption><\/figure>\n\n\n\n

M\u00e2ine \u00eencepe Festivalul K\u00fcrt\u0151skal\u00e1cs la Sf\u00e2ntu Gheorghe<\/h2>\n\n\n\n

Timp de trei zile, Sf\u00e2ntu Gheorghe se va umple de culoare \u0219i arome: \u00eentre 25 \u0219i 27 septembrie au loc T\u00e2rgul de Toamn\u0103 \u0219i Festivalul K\u00fcrt\u0151skal\u00e1cs.<\/a> 17 echipe din 4 jude\u021be se vor \u00eentrece \u00een a face cei mai buni cozonaci secuie\u0219ti, iar un juriu de speciali\u0219ti va desemna c\u00e2\u0219tig\u0103torul. Melinda \u0219i Csaba au \u0219i c\u00e2\u0219tigat locul I \u0219i titlul de \u201eBrand Ambassador\u201d acum c\u00e2\u021biva ani \u0219i au fost invita\u021bi la Bruxelles.<\/p>\n\n\n\n

\u201eVom fi la Festival cu toate produsele noastre. Sper\u0103m s\u0103 avem clien\u021bi pentru c\u0103, la urma urmei, nu te ajut\u0103 o diplom\u0103 sau un premiu, ci num\u0103rul de clien\u021bi. La noi a fost mereu coad\u0103, sper\u0103m c\u0103 va fi \u0219i acum. Venim cu o mul\u021bime de arome \u2013 de la cele clasice cu zah\u0103r \u0219i nuc\u0103, la unele mai noi, inclusiv cu ca\u0219caval \u0219i aluat de lango\u0219. Am mai c\u00e2\u0219tigat p\u00e2n\u0103 acum, dar \u00eenc\u0103 nu marele trofeu, K\u00fcrt\u0151skal\u00e1cs-ul anului\u201d<\/em><\/strong>, ne mai spune Csaba.<\/p>\n\n\n\n

\u00cen tot acest timp, el n-a stat degeaba. A reu\u0219it chiar s\u0103 \u00eenregistreze la OSIM marca lor. \u0218i s-a ocupat de marketing, de designul punctelor de lucru, de aprovizionare. Acum arat\u0103 frumos \u0219i modern toate. \u0218i la festival vor veni cu un cort nou. \u0218i, \u00een timp ce toate acestea se schimb\u0103, un lucru r\u0103m\u00e2ne acela\u0219i: re\u021beta.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"
Melinda, al\u0103turi de so\u021bul \u0219i fiul ei, la Parlamentul European.<\/figcaption><\/figure>\n\n\n\n

A\u0219a c\u0103 sunte\u021bi a\u0219tepta\u021bi la Sf\u00e2ntu Gheorghe!<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

O femeie din Chichi\u0219 a creat un brand local al ora\u0219ului Sf\u00e2ntu Gheorghe. Melinda Vir\u00e0g e cunoscut\u0103 de rom\u00e2ni din toat\u0103 \u021bara, dar \u0219i de str\u0103ini din America pentru deliciosul s\u0103u k\u00fcrt\u0151skal\u00e1cs cu diferite arome, pentru lango\u0219i \u0219i gogo\u0219ile pufoase pe care le face \u0219i le vinde sub marca proprie, \u201eMelinda k\u00fcrt\u0151s\u201d. Are al\u0103turi familia […]<\/p>\n","protected":false},"author":3,"featured_media":18775,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[14],"tags":[1263,5173],"class_list":["post-18774","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lumea-noastra","tag-kurtoskalacs","tag-melinda"],"yoast_head":"\nMelinda, Csaba \u0219i Ferenc. 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