{"id":3684,"date":"2023-10-31T10:50:59","date_gmt":"2023-10-31T08:50:59","guid":{"rendered":"https:\/\/covasna45.ro\/?p=3684"},"modified":"2023-10-31T10:51:01","modified_gmt":"2023-10-31T08:51:01","slug":"facebook-si-instagram-fara-reclame-dar-pe-bani","status":"publish","type":"post","link":"https:\/\/covasna45.ro\/index.php\/lumea-larga\/facebook-si-instagram-fara-reclame-dar-pe-bani\/","title":{"rendered":"Facebook \u0219i Instagram f\u0103r\u0103 reclame, dar pe bani"},"content":{"rendered":"\n

Meta Platforms a anun\u021bat c\u0103 va oferi utilizatorilor din Europa un sistem de abonamente pentru a utiliza Facebook \u0219i Instagram f\u0103r\u0103 reclame, decizia fiind luat\u0103 de gigantul online pentru a se conforma reglement\u0103rilor Uniunii Europene.<\/p>\n\n\n\n

Planurile de abonament lunar vor costa 9,99 euro pentru utilizatorii web, \u00een timp ce utilizatorii de iOS \u0219i Android vor trebui s\u0103 scoat\u0103 din buzunar 12,99 euro pe lun\u0103.<\/strong><\/p>\n\n\n\n

Reglement\u0103rile UE amenin\u021b\u0103 s\u0103 limiteze capacitatea Meta de a personaliza reclamele pentru utilizatori f\u0103r\u0103 consim\u021b\u0103m\u00e2ntul acestora \u0219i s\u0103 afecteze astfel principala sa surs\u0103 de venituri.<\/p>\n\n\n\n

Oferirea posibilit\u0103\u021bii de a alege \u00eentre un plan gratuit, cu con\u021binut publicitar, \u0219i un abonament pl\u0103tit f\u0103r\u0103 reclame ar putea determina utilizatorii s\u0103 opteze pentru primul, ajut\u00e2nd Meta s\u0103 se conformeze reglement\u0103rilor f\u0103r\u0103 a-\u0219i afecta activitatea publicitar\u0103.<\/p>\n\n\n\n

Meta a fost amendat\u0103 cu 390 de milioane de euro la \u00eenceputul acestui an de c\u0103tre comisarul irlandez pentru confiden\u021bialitatea datelor \u0219i i s-a spus c\u0103 nu poate folosi a\u0219a-numitul \u201econtract” ca baz\u0103 legal\u0103 pentru a trimite utilizatorilor reclame bazate pe activitatea lor online.<\/p>\n\n\n\n

Publicitate bazat\u0103 pe date personale<\/strong><\/h2>\n\n\n\n

Meta \u0219i Google \u0219i-au construit imperiul – \u0219i, \u00een mare m\u0103sur\u0103, structura economic\u0103 a internetului – pe acest model: \u021bintirea a miliarde de utilizatori cu publicitate personalizat\u0103 bazat\u0103 pe datele personale pe care companiile le colecteaz\u0103 despre ace\u0219tia, potrivit Wall Strret Journal<\/a>, care a scris de la \u00eenceputul acestei luni despre abonamentele care urmeaz\u0103 s\u0103 fie introduse.<\/p>\n\n\n\n

Dar Uniunea European\u0103 (UE) lupt\u0103 de ani de zile \u00eempotriva urm\u0103ririi utilizatorilor de internet f\u0103r\u0103 consim\u021b\u0103m\u00e2ntul acestora, mai \u00eent\u00e2i prin Regulamentul european privind protec\u021bia datelor (GDPR) din 2016, apoi prin Regulamentul privind pie\u021bele digitale (DMA), care a intrat \u00een vigoare \u00een aceast\u0103 var\u0103.<\/p>\n\n\n\n

Meta are termen p\u00e2n\u0103 la 6 martie 2024 pentru a se conforma noilor sale obliga\u021bii.<\/strong><\/h2>\n\n\n\n

Compania californian\u0103 a prezentat aceast\u0103 propunere autorit\u0103\u021bilor de reglementare \u00een luna septembrie. Bruxelles-ul nu a reac\u021bionat oficial pe aceast\u0103 tem\u0103.<\/p>\n\n\n\n

\u00cen luna iulie a anului trecut, Curtea European\u0103 de Justi\u021bie a decis c\u0103 Meta nu are dreptul de a partaja informa\u021bii personale despre utilizatorii s\u0103i \u00eentre platformele sale. Utilizatorii \u201etrebuie s\u0103 aib\u0103 libertatea de a refuza \u00een mod individual (…) s\u0103 \u00ee\u0219i dea consim\u021b\u0103m\u00e2ntul pentru anumite prelucr\u0103ri de date care nu sunt necesare pentru executarea contractului, f\u0103r\u0103 a fi obliga\u021bi s\u0103 se ab\u021bin\u0103 complet de la utilizarea serviciului\u201d, a declarat Curtea pe 4 iulie.<\/p>\n\n\n\n

\u00cen consecin\u021b\u0103, acestor utilizatori trebuie \u201es\u0103 li se ofere, dac\u0103 este cazul, contra unei taxe corespunz\u0103toare, o op\u021biune alternativ\u0103 echivalent\u0103 care s\u0103 nu implice o astfel de prelucrare a datelor\u201d.<\/p>\n\n\n\n

Sursa foto: Pxhere.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Meta Platforms a anun\u021bat c\u0103 va oferi utilizatorilor din Europa un sistem de abonamente pentru a utiliza Facebook \u0219i Instagram f\u0103r\u0103 reclame, decizia fiind luat\u0103 de gigantul online pentru a se conforma reglement\u0103rilor Uniunii Europene. Planurile de abonament lunar vor costa 9,99 euro pentru utilizatorii web, \u00een timp ce utilizatorii de iOS \u0219i Android vor […]<\/p>\n","protected":false},"author":1,"featured_media":3685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[10],"tags":[1160,1275,821],"class_list":{"0":"post-3684","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lumea-larga","8":"tag-facebook","9":"tag-instagram","10":"tag-meta"},"yoast_head":"\nFacebook \u0219i Instagram f\u0103r\u0103 reclame, dar pe bani - Covasna45<\/title>\n<meta name=\"description\" content=\"Reglement\u0103rile UE amenin\u021b\u0103 s\u0103 limiteze capacitatea Meta de a personaliza reclamele pentru utilizatori f\u0103r\u0103 consim\u021b\u0103m\u00e2ntul lor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/covasna45.ro\/index.php\/lumea-larga\/facebook-si-instagram-fara-reclame-dar-pe-bani\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook \u0219i Instagram f\u0103r\u0103 reclame, dar pe bani - 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