{"id":6539,"date":"2024-06-14T11:48:50","date_gmt":"2024-06-14T09:48:50","guid":{"rendered":"https:\/\/covasna45.ro\/?p=6539"},"modified":"2024-06-14T11:48:51","modified_gmt":"2024-06-14T09:48:51","slug":"cat-cheltuiesc-romanii-la-mall-circa-327-de-lei-intr-o-ora-si-jumatate","status":"publish","type":"post","link":"https:\/\/covasna45.ro\/index.php\/lumea-noastra\/cat-cheltuiesc-romanii-la-mall-circa-327-de-lei-intr-o-ora-si-jumatate\/","title":{"rendered":"C\u00e2t cheltuiesc rom\u00e2nii la mall? Circa 327 de lei \u00eentr-o or\u0103 \u0219i jum\u0103tate"},"content":{"rendered":"\n

Suma medie cheltuit\u0103 de rom\u00e2ni la o vizit\u0103 \u00een mall-uri a crescut cu 9% fa\u021b\u0103 de 2023, ajung\u00e2nd la 327 de lei. Genera\u021bia X (cei n\u0103scu\u021bi \u00eentre 1965 \u0219i 1980) cheltuie\u0219te cea mai mare sum\u0103 pe vizit\u0103, \u00een medie 346 de lei, \u00een timp ce genera\u021bia Z (cei n\u0103scu\u021bi \u00eentre 1997 \u0219i 2012) cheltuie\u0219te cea mai mic\u0103 sum\u0103, de 293 de lei, potrivit unui studiu citat de economedia.ro<\/a>. Durata medie a unei vizite la mall a crescut cu peste 9%, la 142 de minute.<\/p>\n\n\n\n

\u201eStudiul de pia\u021b\u0103 reflect\u0103 tendin\u021bele pie\u021bei \u0219i obiceiurile consumatorilor rom\u00e2ni, fiind o expresie calitativ\u0103 a Trafic5, indicatorul lansat \u00een acest an de Brand Management pentru a m\u0103sura apetitul rom\u00e2nilor pentru cump\u0103r\u0103turi \u00een malluri. Acest studiu este extrem de util at\u00e2t pentru noi, ca lideri ai segmentului de indoor advertising din Rom\u00e2nia, c\u00e2t \u0219i pentru marketeri \u0219i branduri, oferindu-le date demografice si de comportament pe care altfel nu le-ar putea ob\u021bine. \u00cen plus, Brand Management se preg\u0103te\u0219te pentru digitalizarea rela\u021biei cu clien\u021bii printr-un proiect pe care inten\u021bion\u0103m s\u0103 \u00eel lans\u0103m \u00een viitorul apropiat”<\/em><\/strong>, a declarat Lauren\u021biu Jiga, CEO \u0219i fondator al companiei Brand Management.<\/p>\n\n\n\n

Studiul arat\u0103 c\u0103 59% dintre responden\u021bi merg la mall cel pu\u021bin o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103. \u00cen r\u00e2ndul genera\u021biei Z, acest procentaj este chiar mai mare, ajung\u00e2nd la 70%. De asemenea, 31% consider\u0103 c\u0103 orice zi a s\u0103pt\u0103m\u00e2nii este potrivit\u0103 pentru o vizit\u0103, atitudine \u00eent\u00e2lnit\u0103 mai des \u00een r\u00e2ndul celor care merg frecvent la mall (42%).<\/p>\n\n\n\n

Precedentul studiu pe aceea\u0219i tem\u0103, publicat \u00een luna mai a anului 2023, a ar\u0103tat c\u0103 timpul mediu pe care \u00eel petreceau rom\u00e2nii \u00eentr-o vizit\u0103 la mall era de 130 minute. \u00cen acest an, durata medie a unei vizite la mall a crescut cu 9,2%, la 142 de minute, fiind semnificativ mai mare pentru Genera\u021bia Z, care petrece \u00een medie 174 de minute.<\/p>\n\n\n\n

Femeile petrec, \u00een medie, 151 de minute la mall, comparativ cu 133 de minute \u00een cazul b\u0103rba\u021bilor. De asemenea, 60% dintre cei care merg la mall sunt c\u0103s\u0103tori\u021bi, 16% sunt angaja\u021bi \u00eentr-o rela\u021bie, iar 15% sunt single.<\/p>\n","protected":false},"excerpt":{"rendered":"

Suma medie cheltuit\u0103 de rom\u00e2ni la o vizit\u0103 \u00een mall-uri a crescut cu 9% fa\u021b\u0103 de 2023, ajung\u00e2nd la 327 de lei. Genera\u021bia X (cei n\u0103scu\u021bi \u00eentre 1965 \u0219i 1980) cheltuie\u0219te cea mai mare sum\u0103 pe vizit\u0103, \u00een medie 346 de lei, \u00een timp ce genera\u021bia Z (cei n\u0103scu\u021bi \u00eentre 1997 \u0219i 2012) cheltuie\u0219te cea […]<\/p>\n","protected":false},"author":1,"featured_media":6540,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[14],"tags":[2507,2464],"class_list":{"0":"post-6539","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lumea-noastra","8":"tag-mall","9":"tag-statistica"},"yoast_head":"\nC\u00e2t cheltuiesc rom\u00e2nii la mall? 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