{"id":7730,"date":"2024-09-09T08:56:50","date_gmt":"2024-09-09T06:56:50","guid":{"rendered":"https:\/\/covasna45.ro\/?p=7730"},"modified":"2024-09-09T09:11:27","modified_gmt":"2024-09-09T07:11:27","slug":"reportaj-o-tura-prin-hotelurile-cerbul-caprioara-si-covasna","status":"publish","type":"post","link":"https:\/\/covasna45.ro\/index.php\/lumea-noastra\/reportaj-o-tura-prin-hotelurile-cerbul-caprioara-si-covasna\/","title":{"rendered":"Reportaj: O \u201etur\u0103\u201d prin hotelurile \u201eCerbul\u201d, \u201eC\u0103prioara\u201d \u0219i \u201eCovasna\u201d"},"content":{"rendered":"\n

Cel mai mare operator economic din ora\u0219ul Covasna \u2013 \u0219i deci cel mai important contributor la bugetul local – este SC Turism Covasna SA, firm\u0103 ce de\u021bine \u0219i administreaz\u0103 hotelurile \u201eC\u0103prioara\u201d, \u201eCerbul\u201d, \u201eCovasna\u201d \u0219i Complexul \u201eValea Z\u00e2nelor\u201d. Nu mai pu\u021bin de 20.000 de oameni le-au trecut pragul \u00een 2023, iar cifrele pe 2024 se anun\u021b\u0103 \u0219i mai bune. Un loc aparte, unic \u00een Rom\u00e2nia prin simplul motiv c\u0103 cele trei hoteluri sunt amplasate direct \u201epe surs\u0103\u201d: izvoare de ap\u0103 mineral\u0103 \u0219i gaz de mofet\u0103.<\/em><\/p>\n\n\n\n

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Fondul de investi\u021bii Transilvania Investments este ac\u021bionarul principal al companiei SC Turism Covasna SA. La 30 iunie 2024, administra active \u00een valoare de 2.061,88 milioane lei (peste 420 de milioane de euro), \u00een cre\u0219tere cu 38,19% fa\u021b\u0103 de iunie 2023. Fondul are investi\u021bii<\/a>  nu doar \u00een hoteluri (printre care \u0219i Aro Palace din Bra\u0219ov), ci \u0219i \u00een servicii bancare, companii din energie, industrie sau imobiliare. <\/p>\n\n\n\n

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Consiliul de Administra\u021bie i-a \u00eencredin\u021bat Narcisei Diaconu misiunea de a conduce compania din Covasna.<\/p>\n\n\n\n

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Specialist\u0103 \u00een Drept \u0219i fost\u0103 jurist\u0103 a companiei timp de aproape 14 ani, Narcisa Diaconu are un contract de mandat cu obiective clare. Nu e un loc de munc\u0103 \u00een care \u201etimpul trece, leafa merge\u201d. Vine zi de zi la birou \u2013 din Bra\u0219ov – cu ideea clar\u0103 c\u0103 toat\u0103 lumea trebuie s\u0103 c\u00e2\u0219tige ceva.<\/p>\n\n\n\n

Lista celor care au de c\u00e2\u0219tigat e destul de lung\u0103, iar ora\u0219ul Covasna e pe list\u0103. Din taxa de sta\u021biune \u0219i d\u0103rile pe care SC Turism Covasna SA le achit\u0103, prim\u0103ria rezolv\u0103 o mul\u021bime de lucruri.<\/p>\n\n\n\n

Dar, de departe, cei mai c\u00e2\u0219tiga\u021bi sunt turi\u0219tii.<\/p>\n\n\n\n

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Hotelul Covasna a fost inaugurat \u00een 1972. Ca \u0219i \u201eC\u0103prioara\u201d \u0219i \u201eCerbul\u201d, a fost construit pe izvoare de ap\u0103 mineral\u0103 \u0219i mofete. Cu a\u0219a resurse \u00een dotare, succesul era pe jum\u0103tate asigurat.<\/p>\n\n\n\n

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\u201eDac\u0103 vii aici peste trei luni, vei g\u0103si ceva schimbat. Noi \u00een permanen\u021b\u0103 schimb\u0103m ceva, fie c\u0103 vorbim de dot\u0103ri, servicii sau meniu. Noi trebuie s\u0103 provoc\u0103m turistul, s\u0103 \u00eei oferim mereu ceva nou, s\u0103 vad\u0103 un upgrade. Nu poate veni la restaurant acum \u0219i peste 3 luni s\u0103 vin\u0103 din nou \u0219i s\u0103 vad\u0103 acela\u0219i lucru. Turistul trebuie s\u0103 ne redescopere de fiecare dat\u0103. Trebuie s\u0103 vad\u0103 c\u0103 ne pas\u0103, c\u0103 avem dorin\u021ba de a-l mul\u021bumi \u0219i a-i oferi servicii premium. Pe de alt\u0103 parte, ne dorim ca fiecare oaspete s\u0103 devin\u0103 un ambasador al nostru<\/em><\/strong>\u201d,  spune Narcisa Diaconu pentru covasna45.ro<\/a>. <\/p>\n\n\n\n

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A\u0219a c\u0103 cealalt\u0103 \u201ejum\u0103tate de succes\u201d st\u0103 \u00een creativitate \u0219i implicare. Narcisa ajunge diminea\u021ba la birou \u0219i pleac\u0103 seara, de multe ori dup\u0103 ora 20.00. Arat\u0103 impecabil, e mereu z\u00e2mbitoare \u2013 ca orice gazd\u0103 bun\u0103 \u2013 \u0219i are \u00een portbagaj schimburi, inclusiv cizme de cauciuc. Pentru c\u0103 nu se \u0219tie niciodat\u0103…<\/p>\n\n\n\n

Semn\u0103turi pre\u021bioase<\/h2>\n\n\n\n

Dac\u0103 dai o \u201etur\u0103\u201d prin cele trei hoteluri afli o mul\u021bime de lucruri interesante. Dar mai \u00eent\u00e2i sim\u021bi \u00een aer c\u0103 e\u0219ti \u00eentr-o loca\u021bie \u201ebalneo\u201d. Aerul e c\u00e2nd umed, c\u00e2nd parfumat. Sim\u021bi ba o briz\u0103 cald\u0103, ba un aer uscat. Culorile se schimb\u0103 de la o \u00eenc\u0103pere la alta, iar pe pere\u021bi sunt o mul\u021bime de accesorii puse acolo cu un scop. Cuvinte-cheie de la oaspe\u021bi despre \u0219ederea lor aici au fost puse pe un tablou…<\/p>\n\n\n\n

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Un perete enorm, cu un panou decorativ pe care sunt cerbi \u0219i c\u0103prioare, arat\u0103 spectaculos. Artistul Petre Achi\u021benie, cel care l-a realizat, are un palmares impresionant: a semnat picturi \u00een peste 50 de biserici, \u00een trei palate din Abu Dhabi, dar \u0219i fresca de pe Mausoleul de la M\u0103r\u0103\u0219e\u0219ti.<\/p>\n\n\n\n

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Imagini vechi din Covasna, cu oameni care se \u00eemb\u0103iau \u00een Balta Dracului, sunt expuse ici \u0219i colo, amintiri dragi \u0219i semn de respect pentru istoria unui loc at\u00e2t de generos.<\/p>\n\n\n\n

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O hart\u0103 cu sta\u021biunile balneoclimaterice din toat\u0103 \u021bara este \u0219i ea instalat\u0103 la vedere. Putem vedea c\u00e2t de bogat\u0103 e Rom\u00e2nia c\u00e2nd vine vorba despre balneologie.<\/p>\n\n\n\n

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Iar semn\u0103tura doamnei Ana Aslan din Cartea de Onoare a devenit un tablou \u00een sine.<\/p>\n\n\n\n

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\u00cen iulie 2024, chiar cosmonautul Dumitru Prunariu a fost aici. Ce spune el e foarte interesant: \u201eCovasna pare un ora\u0219 mic \u0219i pu\u021bin semnificativ pentru cei care nu l-au vizitat\u201d. Apoi spune c\u0103 a stat la \u201eC\u0103prioara\u201d \u0219i c\u0103 dot\u0103rile \u0219i tratamentele de aici, plus zona, sunt la superlativ. <\/p>\n\n\n\n

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\u201eRealizezi c\u0103 acest loc binecuv\u00e2ntat poate fi plasat \u00een fruntea multor locuri din lume\u201d, spune el. Poate, da.<\/p>\n\n\n\n

Ora\u0219 sau sta\u021biune?<\/h2>\n\n\n\n

Ce-i drept, ora\u0219ul Covasna nu are parte de aceea\u0219i promovare ca alte locuri. Da, mul\u021bi au auzit de Spitalul de Cardiologie \u0219i de faptul c\u0103 e un or\u0103\u0219el de munte unde se trateaz\u0103 bolnavii de inim\u0103, dar cam at\u00e2t. Investi\u021biile autorit\u0103\u021bilor jude\u021bene c\u00e2nd vine vorba de promovare se concentreaz\u0103 pe T\u00e2rgu Secuiesc \u0219i Sf\u00e2ntu Gheorghe. Acolo se investesc de altfel \u0219i cele mai multe sume \u00een infrastructur\u0103, cl\u0103diri \u0219i nenum\u0103rate evenimente, mai mult sau mai pu\u021bin de succes. Scaunul Orbai e \u201eruda s\u0103rac\u0103\u201d, chiar dac\u0103 are, de departe, cel mai mare poten\u021bial \u0219i e \u0219i cel mai frumos loc. Ca dovad\u0103, \u00een ultimii ani, au \u00eenceput s\u0103 vin\u0103 la Covasna tot mai mul\u021bi turi\u0219ti din Bra\u0219ov \u0219i Sf\u00e2ntu Gheorghe.<\/p>\n\n\n\n

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\u00cen ceea ce prive\u0219te administra\u021bia ora\u0219ului, face c\u00e2t poate cu ce are. Mai sunt c\u00e2teva str\u0103zi l\u0103turalnice f\u0103r\u0103 asfalt, se mai lucreaz\u0103 la alimentarea cu ap\u0103, transportul public poate fi \u00eembun\u0103t\u0103\u021bit. Cur\u0103\u021benia e \u00eens\u0103 de nota 10. Lipse\u0219te \u00eens\u0103 acea… atmosfer\u0103 de sta\u021biune, chit c\u0103 la intrare scrie clar c\u0103 e sta\u021biune turistic\u0103 de interes na\u021bional, iar fiecare turist pl\u0103te\u0219te o tax\u0103 pentru asta.<\/p>\n\n\n\n

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S\u0103 nu uit\u0103m, totu\u0219i, c\u0103 ora\u0219ul Covasna a fost comun\u0103 p\u00e2n\u0103 \u00een anul 1952. La finele anilor 60, dup\u0103 ce s-a construit Spitalul de Cardiologie, s-a dezvoltat industria turismului balnear. Unde sunt azi hotelurile frumoase era o mare mla\u0219tin\u0103.<\/p>\n\n\n\n

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\u201eUlterior au fost construite \u0219i hotelurile<\/em><\/strong>\u201d, ne explica acum ceva timp, \u00eentr-un interviu<\/a>, primarul Gyer\u0151 J\u00f3zsef.<\/em><\/strong> \u201eAcestea au fost construite peste izvoarele de ap\u0103 mineral\u0103 \u0219i cele de gaz mofetic. De aceea, func\u021bia locativ\u0103 se amestec\u0103 cu cea turistic\u0103. Deci noi nu avem o sta\u021biune cum e Sovata, unde sunt separate ora\u0219ul \u0219i sta\u021biunea. La noi, \u00een perioada comunist\u0103, efectiv au fost plantate hoteluri \u00een zonele cu ap\u0103 mineral\u0103. Pe l\u00e2ng\u0103 func\u021bia turistic\u0103, devenit\u0103 pregnant\u0103 la nivelul economiei locale, s-a men\u021binut \u0219i func\u021bia locativ\u0103, cu oameni care locuiau \u00een case sau blocuri<\/em><\/strong>\u201d.<\/p>\n\n\n\n

Acei oameni \u00eenc\u0103 locuiesc \u00een case sau blocuri. Turi\u0219tii le pot \u201eadmira\u201d rufele \u00eentinse pe s\u00e2rmele din balcoane, pot vedea cai cu c\u0103ru\u021be, c\u00e2teva oi sau g\u0103ini prin cur\u021bi. Pentru localnici, ora\u0219ul nu e neap\u0103rat o \u201esta\u021biune\u201d, \u00een care turi\u0219tii s\u0103 aib\u0103 \u00eent\u00e2ietate. Ora\u0219ul e casa lor.<\/p>\n\n\n\n

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\u0218i, pentru c\u0103 \u00een ora\u0219 nu sunt prea multe oferte speciale pentru turi\u0219ti, cei de la SC Turism Covasna SA au realizat o bro\u0219ur\u0103 cu atrac\u021bii ale zonei, pe care o pun la dispozi\u021bie oaspe\u021bilor. Sunt descrise acolo \u0219i Malna\u0219 B\u0103i, \u0219i Bodoc, \u0219i Bibor\u021beni, castele, muzee, biserici sau Comand\u0103ul, \u201eun sat mic cu suflet mare\u201d.<\/p>\n\n\n\n

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Dar cei care vin la \u201eC\u0103prioara\u201d nu prea au motive s\u0103 ias\u0103 din hotel. Au at\u00e2tea de f\u0103cut \u00een interior, c\u0103 nici nu au timp de altele. Numai pachetele de la spa sunt at\u00e2t de multe, c\u0103 le pierzi \u0219irul. Au piscin\u0103, au jacuzzi \u00een interior \u0219i exterior, au hammam, au sal\u0103 de fitness, restaurant. Tot ce vrei.<\/p>\n\n\n\n

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\u0218i au inclusiv ni\u0219te camere cu nume de pietre semipre\u021bioase \u00een care accentul e pus nu doar pe culoarea respectiv\u0103, c\u00e2t pe energia pietrei \u0219i beneficiile ei pentru corpul uman.<\/p>\n\n\n\n

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De altfel, Narcisa Diaconu \u0219i-a propus s\u0103 creeze aici \u201eun mix perfect\u201d pentru corp \u0219i spirit.<\/p>\n\n\n\n

Simplu fapt c\u0103 lucrezi aici e o terapie \u00een sine. Aerul ionizat, parfumurile \u0219i \u00een general energia pozitiv\u0103 a at\u00e2tor resurse naturale sunt un plus pentru cei aproape 150 de angaja\u021bi \u0219i cei care le sunt oaspe\u021bi.<\/p>\n\n\n\n

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Revenim la \u201etura\u201d noastr\u0103.<\/em><\/p>\n\n\n\n

Hotelul \u201eCovasna\u201d este primul care a fost construit \u0219i care a deschis, practic, drumul spre turismul balnear al zonei. De ceva timp, beneficiaz\u0103 de transform\u0103ri importante. Se fac investi\u021bii \u00een camere, fiind deja modernizate primele 40 din cele 125. Arat\u0103 ca la 4 stele!<\/p>\n\n\n\n

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Au lucrat cu speciali\u0219ti \u2013 arhitec\u021bi \u0219i designeri \u2013 care au fost aten\u021bi la detalii, la culori. Perdelele sunt fie de m\u0103tase, fie de in, iar dot\u0103rile sunt create special pentru industria ospitalit\u0103\u021bii, nu cump\u0103rate te miri de unde.<\/p>\n\n\n\n

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Aici vin la tratament balnear oameni de toate v\u00e2rstele, din toat\u0103 \u021bara. E un mic furnicar, pentru c\u0103 po\u021bi beneficia de b\u0103i cu ap\u0103 cald\u0103 carbogazoas\u0103, mofete, instalatii pentru electro-, kineto- \u0219i hidroterapie.<\/p>\n\n\n\n

\u201eUn sejur la noi este egal cu o investi\u021bie \u00een propria s\u0103n\u0103tate. Pentru c\u0103 de aici pleci alt om. Pleci relaxat, odihnit, cu chef de via\u021b\u0103, cu energie bun\u0103. Pleci zen. Ce poate fi mai spectaculos dec\u00e2t s\u0103 faci o baie cu ap\u0103 mineral\u0103?<\/em><\/strong>\u201d, ne spune Narcisa Diaconu.<\/p>\n\n\n\n

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La \u201eC\u0103prioara\u201d au a\u0219a-numitul Mineral Spa, de exemplu, unde au dep\u0103\u0219it ideea de simple masaje sau terapii: le numesc experien\u021be.<\/p>\n\n\n\n

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Poveste de iarn\u0103<\/h2>\n\n\n\n

 Hotelul \u201eCerbul\u201d are \u0219i el farmecul lui. \u0218i o mul\u021bime de pove\u0219ti faine. Iat\u0103 una: anul trecut, de Revelion, au g\u0103zduit o petrecere \u00een timpul c\u0103reia un t\u00e2n\u0103r i-a cerut m\u00e2na iubitei sale. Ea a acceptat \u0219i au decis ca nunta s\u0103 o fac\u0103 tot aici, chiar \u00een acest an, de Revelion. Cuplul e din jude\u021bul C\u0103l\u0103ra\u0219i \u0219i au prieteni dintr-o gr\u0103mad\u0103 de jude\u021be care vor veni la fericitul eveniment.<\/p>\n\n\n\n

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Sere \u0219i panouri<\/h2>\n\n\n\n

Costurile cu energia electric\u0103 \u0219i termic\u0103 pentru cele trei hoteluri sunt uria\u0219e. Motiv pentru care Narcisa Diaconu a instalat pe \u201eC\u0103prioara\u201d panouri fotovoltaice. Este, de altfel, \u0219i o tendin\u021b\u0103 global\u0103 spre energia verde \u0219i \u00een orice companie trebuie s\u0103 \u021bii pasul.<\/p>\n\n\n\n

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O alt\u0103 component\u0103 sustenabil\u0103 a afacerii sunt dou\u0103 sere de legume pe care le-au f\u0103cut acum ceva timp. Legumele pentru restaurantele complexului vin \u00een mare parte de aici. Anul acesta, de exemplu, au cules de acolo 400 de kilograme de castrave\u021bi!<\/p>\n\n\n\n

Buc\u0103t\u0103ria e un atu \u00een astfel de afaceri. Pentru turi\u0219ti, m\u00e2ncarea e important\u0103. La \u201eC\u0103prioara\u201d se servesc micul dejun \u0219i pr\u00e2nzul \u00een sistem \u201ebufet suedez\u201d: fiecare se serve\u0219te cu c\u00e2t pofte\u0219te. Totul e g\u0103tit pe loc  \u0219i au grij\u0103 s\u0103 mul\u021bumeasc\u0103 toate gusturile. Au de la fructe de mare \u0219i pe\u0219te, p\u00e2n\u0103 la ciorbe tradi\u021bionale \u0219i gula\u0219. Au \u0219i cofetari, care fac mai multe feluri de pr\u0103jituri pentru fiecare pr\u00e2nz. Sunt foarte bune!<\/p>\n\n\n\n

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Zilele acestea, cei de la SC Turism Covasna fac preg\u0103tiri pentru Ziua Mondial\u0103 a Turismului. O marcheaz\u0103 \u00een fiecare an pe 27 septembrie \u0219i e normal s\u0103 fie a\u0219a. Preg\u0103tesc o mul\u021bime de momente speciale: e, cumva, \u0219i ziua lor. O s\u0103 mergem \u0219i noi \u0219i o s\u0103 v\u0103 povestim!<\/p>\n\n\n\n

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Dac\u0103 vre\u021bi s\u0103 citi\u021bi mai multe despre ei, au un site cu toate informa\u021biile. Da\u021bi click AICI.<\/a> Am mai scris \u0219i despre mofeta de la Spitalul de Cardiologie, AICI<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cel mai mare operator economic din ora\u0219ul Covasna \u2013 \u0219i deci cel mai important contributor la bugetul local – este SC Turism Covasna SA, firm\u0103 ce de\u021bine \u0219i administreaz\u0103 hotelurile \u201eC\u0103prioara\u201d, \u201eCerbul\u201d, \u201eCovasna\u201d \u0219i Complexul \u201eValea Z\u00e2nelor\u201d. Nu mai pu\u021bin de 20.000 de oameni le-au trecut pragul \u00een 2023, iar cifrele pe 2024 se anun\u021b\u0103 […]<\/p>\n","protected":false},"author":3,"featured_media":7731,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[14],"tags":[2743,21,2744,2742,648],"class_list":{"0":"post-7730","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lumea-noastra","8":"tag-caprioara","9":"tag-covasna","10":"tag-mofete","11":"tag-sc-turism-covasna-sa","12":"tag-turism"},"yoast_head":"\nReportaj: O \u201etur\u0103\u201d prin hotelurile \u201eCerbul\u201d, \u201eC\u0103prioara\u201d \u0219i \u201eCovasna\u201d - Covasna45<\/title>\n<meta name=\"description\" content=\"Hotelul Covasna a fost inaugurat \u00een 1972. 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