{"id":8316,"date":"2024-10-21T11:07:22","date_gmt":"2024-10-21T09:07:22","guid":{"rendered":"https:\/\/covasna45.ro\/?p=8316"},"modified":"2024-10-21T11:07:24","modified_gmt":"2024-10-21T09:07:24","slug":"conferinta-de-turism-la-targu-mures-romania-ar-trebui-sa-fie-o-putere-turistica-regionala","status":"publish","type":"post","link":"https:\/\/covasna45.ro\/index.php\/lumea-noastra\/conferinta-de-turism-la-targu-mures-romania-ar-trebui-sa-fie-o-putere-turistica-regionala\/","title":{"rendered":"Conferin\u021b\u0103 de turism la T\u00e2rgu Mure\u0219: \u201eRom\u00e2nia ar trebui s\u0103 fie o putere turistic\u0103 regional\u0103\u201d"},"content":{"rendered":"\n

\u00cen perioada 17-18 octombrie 2024 a avut loc la T\u00e2rgu Mure\u0219 cea de-a treia edi\u021bie a Conferin\u021bei Regionale de Turism, organizate \u00een parteneriat de jude\u021bele Covasna, Harghita \u0219i Mure\u0219 din Regiunea Centru.<\/p>\n\n\n\n

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Evenimentul a fost dedicat profesioni\u0219tilor din domeniul ospitalit\u0103\u021bii din regiune, fiind considerat un important forum de dezbateri pentru antreprenori, exper\u021bi \u00een turism, formatori, reprezentan\u021bi ai agen\u021biilor de turism, finan\u021batori ai infrastructurii \u0219i ai activit\u0103\u021bilor din turism, dar \u0219i deciden\u021bi politici, pentru a explora \u0219i dezvolta poten\u021bialul local, \u00een contextul tendin\u021belor turismului global.<\/p>\n\n\n\n

Pe parcursul conferin\u021bei au fost abordate teme precum sustenabilitatea, turismul activ, marketingul \u00een turism \u0219i gastronomia, iar participan\u021bii au avut avea ocazia s\u0103 descopere cele mai bune practici, s\u0103 \u00ee\u0219i extind\u0103 competen\u021bele \u0219i s\u0103 construiasc\u0103 rela\u021bii profesionale durabile.<\/p>\n\n\n\n

Conferin\u021ba a fost deschis\u0103 de reprezentan\u021bii autorit\u0103\u021bilor publice locale: P\u00e9ter Ferenc \u2013 Pre\u0219edintele Consiliului Jude\u021bean Mure\u0219, B\u00edr\u00f3 Barna Botond \u2013 Vicepre\u0219edintele Consiliului Jude\u021bean Harghita, Jakab Istv\u00e1n Barna \u2013 Vicepre\u0219edintele Consiliului Jude\u021bean Covasna \u0219i So\u00f3s Zolt\u00e1n \u2013 Primarul municipiului T\u00e2rgu Mure\u0219. Ulterior au vorbit reprezentan\u021bii asocia\u021biilor jude\u021bene de turism din cele trei jude\u021be: Sz\u00e1nt\u00f3 L\u00f3r\u00e1nt \u2013 director executiv \u201eVisit Mure\u0219\u201d, De\u00e1k Gy\u00f6ngyv\u00e9r \u2013 director executiv \u201eVisit Covasna\u201d \u0219i Szab\u00f3 K\u00e1roly \u2013 director executiv ADI Harghita, \u201eVisit Harghita\u201d.<\/p>\n\n\n\n

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L\u00e1szlo Borbely: Turi\u015ftii rom\u00e2ni cheltuiesc mai mult \u00een str\u0103in\u0103tate dec\u00e2t turi\u015ftii str\u0103ini \u00een Rom\u00e2nia<\/h2>\n\n\n\n

Un mare impact au avut prezent\u0103rile sus\u021binute de reprezentan\u021bii ADR Centru, referitor la evolu\u021bia activit\u0103\u021bii \u00een turism \u2013 de la strategie la finan\u021bare, precum \u0219i interven\u021bia lui L\u00e1szlo Borbely, consilier de stat, coordonatorul Departamentul pentru Dezvoltare Durabil\u0103 din cadrul Guvernului Rom\u00e2niei, care a vorbit, potrivit bioeconomia.ro<\/a>, despre importan\u021ba sustenabilit\u0103\u021bii \u00een activit\u0103\u021bile din turism.<\/p>\n\n\n\n

\u201eAm participat la T\u00e2rgu Mure\u0219 la a III-a Conferin\u021b\u0103 Regional\u0103 de Turism. Ca \u00een orice alt domeniu \u0219i \u00een turism sustenabilitatea ocup\u0103 un loc important. \u00cen ceea ce prive\u0219te poten\u021bialul s\u0103u, Rom\u00e2nia ar trebui s\u0103 fie o putere turistic\u0103 regional\u0103. Potrivit datelor statistice actuale, turi\u015ftii rom\u00e2ni cheltuiesc mai mult \u00een str\u0103in\u0103tate dec\u00e2t turi\u015ftii str\u0103ini \u00een Rom\u00e2nia. Pentru ca acest lucru s\u0103 se schimbe, ar fi necesare mai multe investi\u021bii \u00een turism \u0219i ar trebui s\u0103 se acorde mai mult\u0103 aten\u021bie indicatorilor de durabilitate. Acest lucru este sus\u021binut de Departamentul pentru Dezvoltare Durabil\u0103. Un bun exemplu \u00een acest sens este sprijinul pentru dezvoltarea h\u0103r\u021bii Balneo Map. Sus\u021binem implementarea unei platforme similare care va agrega puncte turistice locale familiale gastronomice.<\/em><\/strong><\/p>\n\n\n\n

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Recent a fost adoptat\u0103 Strategia Na\u021bional\u0103 pentru dezvoltarea turismului \u00een Rom\u00e2nia. Sper c\u0103 aceasta va contribui la stimularea acestui sector. Exist\u0103 oportunit\u0103\u021bi enorme \u00een regiunea Centru, dar cel mai important este cooperarea la nivel local \u0219i regional \u0219i stabilirea de rela\u021bii de parteneriat\u201d.<\/p>\n\n\n\n

Simion Cre\u021bu, ADR Centru: Firmele mici joac\u0103 cel mai important rol<\/h2>\n\n\n\n

\u201e\u00cen ultimii ani, Regiunea Centru se situeaz\u0103 constant \u00een topul turi\u0219tilor fiind prima regiune la nivel na\u021bional \u00een ce prive\u0219te num\u0103rul de sosiri \u00een structurile de cazare (3,27 milioane), num\u0103rul de \u00eennopt\u0103ri (peste 6,4 milioane) precum \u0219i num\u0103rul vizitatorilor \u00een muzee (peste 5,23 milioane). Agen\u021bia are o activitate extrem de bogat\u0103 \u0219i preocup\u0103ri importante pentru sprijinirea sectorului Turism, de la elaborarea de strategii p\u00e2n\u0103 la implementarea de programe \u0219i proiecte de finan\u021bare care s\u0103 asigure dezvoltarea acestui sector economic, foarte important inclusiv \u00een Strategia de Specializare Inteligent\u0103 a Regiunii noastre<\/em><\/strong>\u201d, a spus Simion Cre\u021bu, Director general ADR Centru.<\/p>\n\n\n\n

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\u201eTurismul este domeniul \u00een care firmele mici joac\u0103 cel mai important rol, vital pentru economia multor localit\u0103\u021bi mici, fiind asigurat un num\u0103r semnificativ de locuri de munc\u0103. Din acest punct de vedere, pe l\u00e2ng\u0103 finan\u021barea proiectelor mari de investi\u021bii \u00een infrastructur\u0103, ADR Centru a oferit \u0219i servicii gratuite companiilor din sector, \u00een calitate de punct local de contact Enterprise Europe Network. O conferin\u021b\u0103 cum este aceasta completeaz\u0103 seria de bune practici pe care le disemin\u0103m c\u0103tre partenerii no\u0219tri, lucr\u00e2nd \u00eempreun\u0103, \u00een acela\u0219i timp cu implementarea proiectelor finan\u021bate din resurse europene nerambursabile, la definirea \u0219i \u00eembun\u0103t\u0103\u021birea politicilor de dezvoltare regional\u0103 \u0219i a competen\u021belor actorilor locali din turism<\/em><\/strong>\u201d, a mai declarat Simion Cre\u021bu.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Turism sustenabil<\/h2>\n\n\n\n

\u00cen cadrul lucr\u0103rilor au mai fost abordate teme referitoare la \u201eTransilvania ca destina\u021bie turistic\u0103\u201d, definirea unei strategii pentru 2025 privind brandingul \u00een turism \u0219i credibilitatea acestuia, precum \u0219i aspecte privind certificarea interna\u021bional\u0103 pentru turism sustenabil. Din punct de vedere practic au fost expuse dou\u0103 componente, referitoare la proiectele mari \u201eVia Transilvanica \u2013 Drumul care une\u0219te\u201d \u0219i \u201eColinele Transilvaniei\u201d, fiind subliniat rolul ecoturismului \u00een dezvoltarea local\u0103. Au fost prezentate \u0219i proiecte punctuale, cu accent pe turismul accesibil \u0219i turismul activ, realizat prin tabere itinerante sau prin ini\u021biativa \u201eAnii drume\u021biei\u201d. Nu au lipsit sesiunile de networking \u0219i nici dezbaterile despre marketingul turistic, fiind aduse \u00een discu\u021bie impactul Inteligen\u021bei Artificiale \u00een marketingul turistic, rolul Search Engine Optimisation \u0219i al influencerilor din social-media, fiind analizat\u0103 inclusiv imaginea \u021b\u0103rii noastre din perspectiva utilizatorilor pe o platform\u0103 interna\u021bional\u0103 de rezerv\u0103ri \u0219i opinii privind experien\u021bele c\u0103l\u0103torilor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Din perspectiva proiectelor cu mare impact regional \u00een domeniul turismului, ADR Centru a coordonat finan\u021barea investi\u021biilor privind reabilitarea a mai multor cet\u0103\u021bi de patrimoniu \u2013 la Alba Iulia, T\u00e2rgu Mure\u0219, F\u0103g\u0103ra\u0219, Rupea \u0219i Media\u0219 \u2013 sus\u021bin\u00e2nd \u0219i modernizarea a 10 sta\u021biuni turistice \u0219i sta\u021biuni balneare: Sovata, Covasna, Ocna Sibiului, Bazna, B\u0103ile Tu\u0219nad, \u0218uga\u0219 B\u0103i, Harghita B\u0103i, Bibor\u021beni, Baraolt \u0219i Borsec. \u00cen acela\u0219i timp s-a finan\u021bat \u0219i construirea sau modernizarea a zeci de unit\u0103\u021bi de cazare \u0219i de structuri de agrement, fiind restaurat \u0219i valorificat patrimoniul cultural pentru aproape 60 de monumente de clas\u0103 A \u0219i B \u0219i obiective turistice culturale din regiune.<\/p>\n\n\n\n

Foto: Conferin\u021ba Regional\u0103 de Turism<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen perioada 17-18 octombrie 2024 a avut loc la T\u00e2rgu Mure\u0219 cea de-a treia edi\u021bie a Conferin\u021bei Regionale de Turism, organizate \u00een parteneriat de jude\u021bele Covasna, Harghita \u0219i Mure\u0219 din Regiunea Centru. Evenimentul a fost dedicat profesioni\u0219tilor din domeniul ospitalit\u0103\u021bii din regiune, fiind considerat un important forum de dezbateri pentru antreprenori, exper\u021bi \u00een turism, formatori, […]<\/p>\n","protected":false},"author":1,"featured_media":8317,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[14],"tags":[2849,648,2850],"class_list":{"0":"post-8316","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lumea-noastra","8":"tag-targu-mures","9":"tag-turism","10":"tag-visit-covasna"},"yoast_head":"\nConferin\u021b\u0103 de turism la T\u00e2rgu Mure\u0219: \u201eRom\u00e2nia ar trebui s\u0103 fie o putere turistic\u0103 regional\u0103\u201d - Covasna45<\/title>\n<meta name=\"description\" content=\"\u00cen perioada 17-18 octombrie 2024 a avut loc la T\u00e2rgu Mure\u0219 cea de-a treia edi\u021bie a Conferin\u021bei Regionale de Turism.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/covasna45.ro\/index.php\/lumea-noastra\/conferinta-de-turism-la-targu-mures-romania-ar-trebui-sa-fie-o-putere-turistica-regionala\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conferin\u021b\u0103 de turism la T\u00e2rgu Mure\u0219: \u201eRom\u00e2nia ar trebui s\u0103 fie o putere turistic\u0103 regional\u0103\u201d - 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