{"id":9398,"date":"2025-01-09T13:14:01","date_gmt":"2025-01-09T11:14:01","guid":{"rendered":"https:\/\/covasna45.ro\/?p=9398"},"modified":"2025-01-09T13:14:01","modified_gmt":"2025-01-09T11:14:01","slug":"industria-ospitalitatii-in-2025-oferte-personalizate-produse-locale-aventura-wellness","status":"publish","type":"post","link":"https:\/\/covasna45.ro\/index.php\/lumea-noastra\/industria-ospitalitatii-in-2025-oferte-personalizate-produse-locale-aventura-wellness\/","title":{"rendered":"Industria ospitalit\u0103\u021bii \u00een 2025: oferte personalizate, produse locale, aventur\u0103, wellness"},"content":{"rendered":"\n<p>Portalul oamenilor din HoReCa, <a href=\"https:\/\/www.trendshrb.ro\/\">Trends HRB<\/a>, analizeaz\u0103 principalele provoc\u0103ri ce marcheaz\u0103 industria ospitalit\u0103\u021bii \u00een 2025, subliniind mai ales nevoile turi\u0219tilor.<\/p>\n\n\n\n<p>Provoc\u0103rile industriei continu\u0103 s\u0103 fie cele cunoscute deja din anii anteriori:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deficitul de personal<\/strong>:\u00a0Sectorul ospitalit\u0103\u021bii \u00eenc\u0103 se recupereaz\u0103 dup\u0103 pierderile de personal din pandemie, oferind salarii \u0219i beneficii mai bune<\/li>\n\n\n\n<li>A<strong>\u0219tept\u0103rile clien\u021bilor<\/strong>:\u00a0Tehnologia a schimbat obiceiurile consumatorilor, care acum cer experien\u021be personalizate \u00een timp real, iar acest lucru impune strategii centrate pe client.<\/li>\n\n\n\n<li><strong>Cre\u0219terea costurilor<\/strong>:\u00a0Industria se confrunt\u0103 cu costuri mai mari, at\u00e2t la materii prime, c\u00e2t \u0219i la utilit\u0103\u021bi, ceea ce afecteaz\u0103 profiturile.<\/li>\n\n\n\n<li><strong>Concuren\u021b\u0103 acerb\u0103 \u00een online<\/strong>: Peisajul digital a creat noi companii \u0219i modele de business, care concureaz\u0103 direct cu companiile tradi\u021bionale din HoReCa, care necesit\u0103 strategii de inovare \u0219i diferen\u021biere pentru a r\u0103m\u00e2ne competitive.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-papa-1024x768.jpg\" alt=\"\" class=\"wp-image-9400\" srcset=\"https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-papa-1024x768.jpg 1024w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-papa-300x225.jpg 300w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-papa-768x576.jpg 768w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-papa-1536x1152.jpg 1536w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-papa-2048x1536.jpg 2048w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-papa-150x113.jpg 150w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-papa-696x522.jpg 696w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-papa-1068x801.jpg 1068w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-papa-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Un studiu interesant despre industria hotelier\u0103 a fost realizat de c\u0103tre Skift &amp; Oracle, care a analizat recent \u0219i cerin\u021bele clientului de ast\u0103zi. Potrivit sondajului, <strong>\u00een viitor, satisfacerea a\u0219tept\u0103rilor oaspe\u021bilor reprezint\u0103 mai mult dec\u00e2t un alt obiectiv, aten\u021bia personal\u0103 devenind, de fapt, funda\u021bia pentru o experien\u021b\u0103 mai personalizat\u0103.<\/strong><\/p>\n\n\n\n<p>La \u00eentrebarea \u201eCare dintre urm\u0103toarele facilit\u0103\u021bi sau servicii a\u021bi fi dispus s\u0103 le cump\u0103ra\u021bi de la un hotel sau complex, f\u0103r\u0103 s\u0103 rezerva\u021bi o camer\u0103?\u201d r\u0103spunsurile nu sunt deloc surprinz\u0103toare. Astfel, <strong>43,1% din responden\u021bi au ales servicii spa, wellness sau fitness<\/strong>, 41,1% ar cump\u0103ra op\u021biuni de m\u00e2ncare la pachet \u0219i cu livrare, facilit\u0103\u021bi precum acces la piscin\u0103 sau \u00een s\u0103li de jocuri sunt preferate de c\u0103tre 40,7%, \u00een timp ce 20,4% ar opta pentru rezervarea unei camere pentru o parte din zi, iar 19,4% ar alege tururi \u0219i activit\u0103\u021bi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-aventura-768x1024.jpg\" alt=\"\" class=\"wp-image-9404\" srcset=\"https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-aventura-768x1024.jpg 768w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-aventura-225x300.jpg 225w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-aventura-1152x1536.jpg 1152w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-aventura-150x200.jpg 150w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-aventura-300x400.jpg 300w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-aventura-696x928.jpg 696w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-aventura-1068x1424.jpg 1068w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-aventura.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Principalele tendin\u021be de urm\u0103rit \u00een 2025<\/h2>\n\n\n\n<p>Totu\u0219i, la ce s\u0103 ne a\u0219tept\u0103m \u00een 2025 \u00een <a href=\"https:\/\/covasna45.ro\/index.php\/lumea-noastra\/reportaj-o-tura-prin-hotelurile-cerbul-caprioara-si-covasna\/\">ospitalitate<\/a>, astfel \u00eenc\u00e2t s\u0103 putem vorbi de marketing eficient? Tendin\u021bele nu sunt noi, \u00eens\u0103 continu\u0103 s\u0103 r\u0103m\u00e2n\u0103 de actualitate:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ospitalitate sustenabil\u0103<\/h2>\n\n\n\n<p>Subiectul practicilor sustenabile ar trebui s\u0103 fie eviden\u021biat \u00een materialele de marketing. Este esen\u021bial ca hotelurile s\u0103 investeasc\u0103 \u00een programe de eficien\u021b\u0103 energetic\u0103 \u0219i resurse regenerabile, dar \u0219i \u00een oferte \u0219i promo\u021bii care s\u0103 reflecte sustenabilitatea. Pe m\u0103sur\u0103 ce \u00eengrijor\u0103rile legate de mediu cresc, \u00een special printre oaspe\u021bii mai tineri, este esen\u021bial s\u0103 fie adoptate din ce \u00een ce mai multe practici durabile pentru a r\u0103spunde cerin\u021belor de eco-compatibilitate \u00een continu\u0103 expansiune.<\/p>\n\n\n\n<p>Clien\u021bii con\u0219tien\u021bi de mediu sunt din ce \u00een ce mai atra\u0219i de practicile durabile, iar m\u0103surile de sustenabilitate, cum ar fi colaborarea cu furnizorii locali, contribuie \u0219i mai mult la reducerea amprentei de carbon a unit\u0103\u021bilor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-wellnes-1024x768.jpg\" alt=\"\" class=\"wp-image-9401\" srcset=\"https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-wellnes-1024x768.jpg 1024w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-wellnes-300x225.jpg 300w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-wellnes-768x576.jpg 768w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-wellnes-1536x1152.jpg 1536w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-wellnes-2048x1536.jpg 2048w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-wellnes-150x113.jpg 150w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-wellnes-696x522.jpg 696w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-wellnes-1068x801.jpg 1068w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-wellnes-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Wellness holistic<\/h2>\n\n\n\n<p>Conceptul va evolua pentru a include nu doar interac\u021biunile cu clien\u021bii, ci \u0219i modul \u00een care companiile colaboreaz\u0103 cu comunit\u0103\u021bile, angaja\u021bii \u0219i mediul \u00eenconjur\u0103tor. <strong>Crearea unui refugiu dedicat bun\u0103st\u0103rii (wellbeing) devine esen\u021bial\u0103 \u00een contextul competitiv al pachetelor de vacan\u021b\u0103, iar prioritizarea bun\u0103st\u0103rii oaspe\u021bilor reprezint\u0103 o modalitate prin care hotelurile se pot diferen\u021bia u\u0219or.<\/strong> Fiind dotate cu spa, oferind cursuri de yoga, mese s\u0103n\u0103toase sau facilit\u0103\u021bi create de speciali\u0219ti, unit\u0103\u021bile hoteliere pot crea sanctuare primitoare pentru relaxare \u0219i revitalizare, atr\u0103g\u00e2nd oaspe\u021bii care caut\u0103 aceste experien\u021be complementare. \u00cen prezent, brandurile \u00ee\u0219i extind oferta de wellness dincolo de spa-urile tradi\u021bionale, integr\u00e2nd programe de fitness, retreat-uri pentru s\u0103n\u0103tatea mintal\u0103 \u0219i servicii de s\u0103n\u0103tate holistic\u0103. Aceast\u0103 tendin\u021b\u0103 reflect\u0103 o cre\u0219tere a interesului pentru c\u0103l\u0103toriile con\u0219tiente de s\u0103n\u0103tate \u0219i o cerere \u00een continu\u0103 expansiune pentru turismul de wellness \u0219i \u00eengrijire personal\u0103. Promovarea programelor \u0219i serviciilor de wellness r\u0103m\u00e2ne de actualitate, prioritiz\u00e2nd colaborarea cu exper\u021bi \u00een domeniu pentru dezvoltarea de con\u021binut relevant. De asemenea, este important s\u0103 se ofere pachete personalizate de wellness.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/hot-trend-1024x768.jpg\" alt=\"\" class=\"wp-image-9402\" srcset=\"https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/hot-trend-1024x768.jpg 1024w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/hot-trend-300x225.jpg 300w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/hot-trend-768x576.jpg 768w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/hot-trend-1536x1152.jpg 1536w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/hot-trend-2048x1536.jpg 2048w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/hot-trend-150x113.jpg 150w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/hot-trend-696x522.jpg 696w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/hot-trend-1068x801.jpg 1068w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/hot-trend-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Personalizare \u0219i experien\u021b\u0103 pentru client<\/h2>\n\n\n\n<p>La baza ospitalit\u0103\u021bii moderne se afl\u0103 elementul personaliz\u0103rii. \u00cen prezent, consumatorii caut\u0103 experien\u021be care s\u0103 fie adaptate \u00een mod special preferin\u021belor \u0219i dorin\u021belor lor unice. Pentru a integra personalizarea \u00een strategiile de business, este crucial s\u0103 se \u00een\u021beleag\u0103 complexitatea comportamentelor \u0219i preferin\u021belor clien\u021bilor prin colectarea \u0219i analiza detaliat\u0103 a datelor. Indiferent c\u0103 este vorba despre marketing personalizat, recomand\u0103ri de produse sau servicii adaptate, brandurile care st\u0103p\u00e2nesc arta personaliz\u0103rii sunt bine pozi\u021bionate pentru a construi rela\u021bii puternice \u0219i durabile cu clien\u021bii. Privind spre viitor, cererea pentru experien\u021bele personalizate va continua s\u0103 creasc\u0103, stimulat\u0103 de folosirea inteligen\u021bei artificiale \u0219i de programele de \u201eguest experience\u201d utilizate. Businessurile capabile s\u0103 anticipeze \u0219i s\u0103 r\u0103spund\u0103 nevoilor individuale ale fiec\u0103rui client vor avea un avantaj competitiv semnificativ. \u00cen plus, tehnologia va r\u0103m\u00e2ne un partener esen\u021bial \u00een furnizarea unei ospitalit\u0103\u021bi remarcabile. De la interac\u021biunile bazate pe inteligen\u021b\u0103 artificial\u0103 p\u00e2n\u0103 la medii virtuale, unit\u0103\u021bile vor adopta tehnologia pentru a crea conexiuni personalizate care \u00eembun\u0103t\u0103\u021besc experien\u021ba clien\u021bilor, chiar dac\u0103 nu exist\u0103 o solu\u021bie standard care s\u0103 se potriveasc\u0103 tuturor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-well-1024x768.jpg\" alt=\"\" class=\"wp-image-9403\" srcset=\"https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-well-1024x768.jpg 1024w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-well-300x225.jpg 300w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-well-768x576.jpg 768w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-well-1536x1152.jpg 1536w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-well-2048x1536.jpg 2048w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-well-150x113.jpg 150w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-well-696x522.jpg 696w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-well-1068x801.jpg 1068w, https:\/\/covasna45.ro\/wp-content\/uploads\/2025\/01\/turism-well-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Experien\u021be imersive (experien\u021biale), o abordare strategic\u0103<\/h2>\n\n\n\n<p>Colaborarea cu afacerile locale este esen\u021bial\u0103 pentru a crea experien\u021be autentice \u0219i captivante. Campaniile interactive cu pove\u0219ti \u0219i utilizarea influencerilor pot spori gradul de con\u0219tientizare. Cre\u0219terea interesului pentru c\u0103l\u0103torii experien\u021biale face ca acestea s\u0103 fie din ce \u00een ce mai c\u0103utate. Ca r\u0103spuns la aceast\u0103 tendin\u021b\u0103, brandurile ofer\u0103 deja activit\u0103\u021bi culturale locale, pachete de turism de aventur\u0103 \u0219i servicii personalizate care contribuie la sejururi active. Prin eviden\u021bierea leg\u0103turilor dintre cultura local\u0103 \u0219i mediul \u00eenconjur\u0103tor, hotelurile nu doar \u00eembun\u0103t\u0103\u021besc experien\u021ba oaspe\u021bilor, ci cultiv\u0103 o apreciere mai profund\u0103 a destina\u021biei \u0219i a locuitorilor s\u0103i. Colabor\u00e2nd cu artizani \u0219i profesioni\u0219ti locali, brandurile pot oferi o viziune autentic\u0103, integr\u00e2nd cultura local\u0103, istoria \u0219i frumuse\u021bea natural\u0103. \u00cen cele din urm\u0103, accentul pus pe acest tip de c\u0103l\u0103torii se \u00eendreapt\u0103 spre crearea de nara\u021biuni cu care oaspe\u021bii pot rezona, cultiv\u00e2nd conexiuni personale ce d\u0103inuie mult dup\u0103 ce aventura a luat sf\u00e2r\u0219it \u0219i, cu siguran\u021b\u0103, sprijin\u0103 dezvoltarea durabil\u0103 a destina\u021biilor turistice.<\/p>\n\n\n\n<p><em>Sursa: <a href=\"https:\/\/www.trendshrb.ro\/actual\/ce-tendinte-se-prefigureaza-in-marketingul-horeca-in-2025\/?fbclid=IwY2xjawHseN9leHRuA2FlbQIxMQABHQIbAwyLo7yE4UVRPWqnBUD2UBl6x2zW1yaiS0GPNWeS44aqWGQNkSkC1g_aem_DuHwr6dfBt2-38A2zlgSfg\">Trends HRB<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Portalul oamenilor din HoReCa, Trends HRB, analizeaz\u0103 principalele provoc\u0103ri ce marcheaz\u0103 industria ospitalit\u0103\u021bii \u00een 2025, subliniind mai ales nevoile turi\u0219tilor. Provoc\u0103rile industriei continu\u0103 s\u0103 fie cele cunoscute deja din anii anteriori: Un studiu interesant despre industria hotelier\u0103 a fost realizat de c\u0103tre Skift &amp; Oracle, care a analizat recent \u0219i cerin\u021bele clientului de ast\u0103zi. Potrivit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9399,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[14],"tags":[1089,1790,648],"class_list":{"0":"post-9398","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lumea-noastra","8":"tag-horeca","9":"tag-hotel","10":"tag-turism"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Industria ospitalit\u0103\u021bii \u00een 2025: oferte personalizate, produse locale, aventur\u0103, wellness - Covasna45<\/title>\n<meta name=\"description\" content=\"Portalul oamenilor din HoReCa, Trends HRB, analizeaz\u0103 principalele provoc\u0103ri ce marcheaz\u0103 industria ospitalit\u0103\u021bii \u00een 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/covasna45.ro\/index.php\/lumea-noastra\/industria-ospitalitatii-in-2025-oferte-personalizate-produse-locale-aventura-wellness\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industria ospitalit\u0103\u021bii \u00een 2025: oferte personalizate, produse locale, aventur\u0103, wellness - 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